Trademark

A trademark is a sign that distinguishes the goods and services of one trader from those of others. Reputation and brand image are intangible asset of an enterprise. Anyone sells, imports exports and/or makes products affixed registered trademark without the authorization of the trademark owner would result in trademark infringement.

Each country has its own trademark law. Thus, trademarks would be registered in production places, sales markets and potential markets in accordance with the business nature of the trademark applicants.

Importance of Trademark Registration

  • Intangible asset for a trademark owner
  • ®/™ symbol would be designated for a registered trademark, which increases brand value and profit
  • Exclusive right for the trademark owner to use the trademark and license a third party to use the trademark for licensing fee

CountryRequired TimeValid Period
Hong Kong6-9 Months10 Years
China9-12 Months10 Years
Macau9-12 Months7 Years
Taiwan9-12 Months10 Years
*E.U.9-12 Months10 Years
Japan12-15 Months10 Years
Korea12-18 Months10 Years
Singapore6-9 Months10 Years
Malaysia18-24Months10 Years
Thailand12-18 Months10 Years
U.S.A.9-12 Months10 Years
Canada12-18 Months10 Years
Australia7-12 Months10 Years

*E.U. - European Community which includes the following countries:

Austria, Belgium, Bulgaria, Croatia, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Holland, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, and UK.


Popular Countries
for Trademark Applicant

China
China
Hong Kong
Hong Kong
European Union
European Union
United States
United States
Canada
Canada
Australia
Australia
Korea
Korea
Japan
Japan
Macau
Macau
Singapore
Singapore
Malaysia
Malaysia
Taiwan
Taiwan
Indonesia
Indonesia
India
India